There’s a surge of excitement around messaging as a new platform and the idea of ‘Conversational Commerce’. There are a number of great pieces and podcasts that have been published documenting and forecasting the new ways we will see messaging used in 2016. I recommend reading them all. What I would like to add to the conversation is the why, how, and who will get us there. This is my snapshot of why messaging is so interesting and a map to help understand the stack. There is a lot to cover, so this is broken up into three sections…

Source: The Messaging Landscape in 2016 — Medium