Augmented reality (AR) – at this fledgling stage at least – projects and amplifies that which already exists. At a basic level, it’s a series of glorified apps escaping a hand-held format for a pseudo-holographic one. It will also allow us to alter our surroundings. Yet this technology is about to take over our environments in a much deeper sense.

The effects of AR on our behaviour and identity will be substantial. Saturated with information, we will have more choice than ever, provided we can afford the options on show. Our lives will arguably become far more convoluted. The freeing up of time and energy from menial tasks may be offset by competing interests vying for our attention…

Source: Beyond Pokemon Go: how AR will create a ‘deep reality’ we can’t escape from