Many of you probably know the famous “Golden Circle”, sometimes also known as the “WHY – HOW – WHAT” principle, coined by Simon Sinek. Hardly a day goes by where you don’t stumble over it somehow in everyday professional life or you see the results of various Golden Circle workshops in social media.
The hype started roughly 3-4 years ago, when the TEDx Talk by Simon Sinek, which was already held in 2009 (indeed looks a bit dusty), became increasingly viral:
Continue reading “The dilution and bending of the Golden Circle / WHY-HOW-WHAT”