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ANDRÉ CRAMER

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augmentedreality

Awesome Outlook of what the upcoming iPhone 8 might do to mobile computing & smartphone use cases: iPhone AR Selfie Revolution (Mike Rundle)

This is a must-read speculation article giving an outlook of what some of the rumored cutting-edge new tech ingredients like

  • dedicated infrared light sensors
  • improved front-facing camera with higher fidelity & frame-rate
  • faster and more secure unlocking and payment authorization tech like facial recognition & tracking
  • new image processing functionality able to track and deciper eye movements and alterness

could mean for the future of mobile computing and smartphone based everyday use cases.

“These aren’t just the ingredients for a new way to unlock your phone, these are the foundational elements for some truly futuristic technology that no one else is building.”

My personal highlight:

“A revolution in mobile advertising where apps and advertisers will know if you actually looked at a banner or not. This data would be more valuable than any metric advertisers currently receive, but could have pretty evil consequences…”

Read more at iPhone AR Selfie Revolution – Mike Rundle – Medium

Beyond Pokemon Go: how AR will create a ‘deep reality’ we can’t escape from (Darran Anderson)

Augmented reality (AR) – at this fledgling stage at least – projects and amplifies that which already exists. At a basic level, it’s a series of glorified apps escaping a hand-held format for a pseudo-holographic one. It will also allow us to alter our surroundings. Yet this technology is about to take over our environments in a much deeper sense.

The effects of AR on our behaviour and identity will be substantial. Saturated with information, we will have more choice than ever, provided we can afford the options on show. Our lives will arguably become far more convoluted. The freeing up of time and energy from menial tasks may be offset by competing interests vying for our attention…

Source: Beyond Pokemon Go: how AR will create a ‘deep reality’ we can’t escape from

Where accelerating technological Development will lead us in the next 15-20 years (André Cramer)

I would like to share some of my thoughts on key developments that I believe will determine our lives in the upcoming two decades. Almost all of this is fueled by ever more accelerating technological progress and there are a lot of opportunities in it. As well as significant challenges.

Looking back at the perceived principle of the industrial age, where growth occurred or seemed to occur in a linear function, today we know about Moore’s Law. We have been able to observe it for the last 50 years where over time it became clearer that we have a doubling of computing power roughly every 1,5 years.

Now how does that apply in our everyday life? Where do we actually see that technologies get more and more “disruptive”? To show that this is not about buzzwords, here are a couple of examples for “wow” type of developments: Continue reading “Where accelerating technological Development will lead us in the next 15-20 years (André Cramer)”

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Facebook 2026: Mark Zuckerberg on his plan to bring the internet to every human on earth (Casey Newton)

By nearly any measure, Facebook has had a remarkable year. More than 1.65 billion people use the service every month, making it the world’s largest social network by a considerable margin. Its advertising business has grown significantly faster than analyst expectations, powered by sophisticated targeting capabilities that rivals struggle to match. And in April, CEO Mark Zuckerberg laid out an ambitious 10-year vision that places the company at the frontier of computer science, making aggressive moves in bringing artificial intelligence and virtual reality to the mainstream.

Source: Facebook 2026

Great Article on Augmemted Reality Insights: 4 Predictions for Mixed Reality from Magic Leap (Sarah Sloat)

Since it was founded in 2011, what Magic Leap has been working on has been shrouded in mystery. An augmented reality company that promises to do no less than change the world, the Florida-based startup and Google cash bucket has given some pretty amazing demonstrations. On Thursday at the Games for Change festival in New York City, Magic Leap’s Graeme Devine shared with an audience of developers and enthusiasts of “serious gaming” his predictions for how augmented reality will be integrated into regular peoples’ private lives — and gave everyone just a bit more insight into what will happen when the media starts integrating with reality…

Source: 4 Predictions for Mixed Reality from Magic Leap | Inverse

On Mobile, Smartphones and the Hindsight that can be used to better understand the upcoming Augmented/Virtual Reality World (Benedict Evans)

What does the history of mobile tell us abut the future of cars and VR?

Benedict Evans with another great and razor sharp assessment of how things really got together to form today’s Mobile Internet and Smartphone ecosystem.

I guess this excerpt puts it quite right:

“It’s always fun to laugh at the people who said the future would never happen. But it’s more useful to look at the people who got it almost right, but not quite enough. That’s what happened in mobile. As we look now at new emerging industries, such as VR and AR or autonomous cars, we can see many of the same issues. The big picture 20 years out is actually the easy part, but the details are the difference between Nokia and DoCoMo ruling the world and the world as it actually happened. There’s going to be a bunch of stuff that’ll happen by 2025 that we’d find just as weird.”

 

Source: Mobile, smartphones and hindsight — Benedict Evans

This is one awesome Vision how Augmented Reality will redefine Entertainment: Microsoft Imagining the Future for NFL fans with HoloLens (Microsoft/YouTube)

Watching sports could soon be a very different experience — at least if it’s up to Microsoft and the NFL. Before you know it, a holographic player could be charging through your walls and replays could play in 3D on your coffee table.

Microsoft today released a new concept for its HoloLens augmented reality goggles that shows off its vision for what the combination of sports and HoloLens could soon look like. It’s worth watching, even if you don’t like football.

From TechCrunch

Magic Leap Raises Whopping $793.5M Series C, Adds Alibaba’s Jack Ma To Board As New Funding Pushes Valuation To $5B (TechCrunch)

Magic Leap, the much-hyped augmented reality company that’s raised over $500 million, doesn’t have a consumer product yet, but that isn’t stopping the company from focusing on the potential of the Chinese entertainment market. And raising more money, too.

The Florida-based company is adding Alibaba founder and executive president Jack Ma to its board of directors as part of an upcoming Series C funding round that values it at $5 billion, a source close to Magic Leap told TechCrunch…

 

Source: Magic Leap Adds Alibaba’s Jack Ma To Board As New Funding Pushes Valuation To $5B | TechCrunch

On AR/VR Impact: How The Growth Of Mixed Reality Will Change Communication, Collaboration And The Future Of The Workplace (Pete Sena)

Sci-fi tech, meet Wall Street.

A recent report from investment bank Goldman Sachs predicted that within 10 years, virtual reality hardware will be an $80 billion industry. This “base case” forecast assumed that adoption will be slow, as compared to that of smartphones and tablets, but, the report noted, “as the technology advances, price points decline, and an entire new marketplace of applications (both business and consumer) hits the market, we believe VR/AR has the potential to spawn a multi-billion dollar industry, and possibly be as game changing as the advent of the PC.”…

Source: How The Growth Of Mixed Reality Will Change Communication, Collaboration And The Future Of The Workplace | TechCrunch

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