Over the course of the last weeks and months you couldn’t escape news and stories about messaging platforms going after B2C use cases à la “order me some food”, “book me a hotel room” or “I need a ride downtown in 30 minutes”.
Pioneered and taken to huge success in Asia by platforms like Weixin/WeChat, LINE and Kakao, especially Facebook with its two behemoth platforms Messenger and WhatsApp is taking decisive actions to bring businesses and consumers together on their platforms. Kik is even faster, having just launched such a botstore for brands. In their launch line-up are 18 well-known brands such as Sephora, H&M or The Weather Channel. And with these moves, communications platforms will tap into significant revenue streams in the form of rev shares and commissions for being the facilitator between businesses and consumers in everyday Transactions.
Continue reading “AI is absolutely essential for the Messaging Platform Business Model to take over the World (of B2C) (André Cramer)”
ANDRÉ CRAMER 