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ANDRÉ CRAMER

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digitalmedia

A strong read recommendation on digital media messing up societal discourse: How to Fix Facebook—Before It Fixes Us (Roger McNamee)

This is one of the best pieces of journalism I have seen in quite a while, looking a level or a couple of levels deeper than usual into what social media and social networks really mean for public discourse, the formation of opinion and eventually public polarization. Facebook’s role to be precise.

An early investor explains why the social media platform’s business model is such a threat—and what to do about it.

A remarkable quote:

“[…] the internet platforms were able to pursue business strategies that would not have been allowed in prior decades. No one stopped them from using free products to centralize the internet and then replace its core functions. No one stopped them from siphoning off the profits of content creators. No one stopped them from gathering data on every aspect of every user’s internet life. No one stopped them from amassing market share not seen since the days of Standard Oil. No one stopped them from running massive social and psychological experiments on their users. No one demanded that they police their platforms. It has been a sweet deal. Facebook and Google are now so large that traditional tools of regulation may no longer be effective.”

A must-read on a topic that we need to tackle if we don’t want to end up with technology whose consequences we have not thought through well enough during its early maturity stages messaging up our society.

Read the full article here: Washington Monthly | How to Fix Facebook—Before It Fixes Us

Teriffic read that helps you understand the turmoil happening to digital media in 2017: How to Survive the Media Apocalypse (Derek Thompson)

If you have wondered what the hell is going on in media, or better put, digital media recently, this is a must-read. After years of growth and surging, fueled by advertising-centric business models and loads of VC money, the digital media landscape sees its most drastic challenge since inception.

Advertising is a dead end. Digital subscription models look really promising, given you have high quality content and an established, ideally pre-digital publishing times brand. Pivoting and pivoting to new types of content formats seems like hopeless actionism. With pivoting to video usually being the end of the death spiral.

My key statement from the article:

“In its inexhaustible capacity for experimentation, digital media has pivoted to programmatic advertising, pivoted to native advertising, pivoted to venture capital, pivoted to Facebook, pivoted to distributed, and pivoted to video. Here is a better experiment: Pivot to readers.”

Enjoy!

Read the entire article here: Why 2017 Feels Like a Media Apocalypse – The Atlantic

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