Many of the World’s Top Companies Can’t Explain Their Purpose. Why Knowing Yours Will Be a Competitive Advantage.

It’s remarkable to think that in an age defined by purpose, most large companies have no idea what their reason for existing actually is. The next 10-to-20 years will bring extraordinary challenges for big companies — nearly all of the Fortune 500 is threatened by massive secular change. If ever there was a time to identify your business’s core purpose, it’s now…

Source: Does Your Company Know Why It Exists? — NewCo Shift — Medium