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Google, HTC, Oculus, Samsung, Sony join forces to create Global VR Association (Lucas Matney)

After a couple years of being driven primarily by the startups, the virtual reality industry is growing to be one increasingly dominated by the big dogs.There’s still a sizable amount of fragmentation in the industry as well a high chance of failure for many of the efforts currently being undertaken. For these reasons some of the biggest names in the industry, Google, HTC, Oculus, Samsung, Sony and Acer have joined forces to create the Global Virtual Reality Association (GVRA) which aims to “unlock and maximize VR’s potential,” but its really not clear what this all means for consumers…

Source: Google, HTC, Oculus, Samsung, Sony join forces to create Global VR Association | TechCrunch

Very insightful Read: Facebook’s really big plans for Virtual Reality (Bryant Urstadt, Sarah Frier)

The office building on Facebook Way is in the unfinished style that honors materials like plywood, concrete, and steel. The I-beams supporting its soaring walls still have the builders’ chalk placement instructions on them. It takes a business making billions of high-margin dollars to make plywood and concrete seem so appealing. The merely ordinary have to put up drywall.

Facebook’s spokeswoman calls its headquarters the largest single room in the world. Maybe. It feels like it, anyway. The space isn’t square, so it doesn’t seem pointedly vast; it’s long and narrow. Heading to meet Mark Zuckerberg, the wizard of this open-plan office, you wind through it like an Ikea, following a painted path…

Source: Facebook’s really big plans for virtual reality

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