(image source: Pinterest)

Last week TechCrunch has given insights into some juicy figures and financials leaked from Pinterest (Leaked Pinterest Documents Show Revenue, Growth Forecasts / TechCrunch). Andreessen Horowitz used this information to solicit limited partners to invest in its special investment fund for Pinterest earlier this year, valuing the social media company at $11 billion.

Here’s a little summary of what we know now. The key essence for me is the whopping jump projected in revenues until 2018. Compare this to the user / MAU projections for the same timeframe and it is clear what’s ahead: very decisive monetization activity in the area of advertising. Here’s the key figures TechCrunch has shared:

Continue reading “A look at Pinterest’s Massive Monetization Ambitions based on their leaked Funding Round Documents (André Cramer)”