In May, Facebook launched Instant Articles; stories from different publishers hosted directly on Facebook. These articles do not require readers to click to an external site, instead encouraging interactivity within Facebook’s own ecosystem. But are they working? We checked in with one user, Rare.us, to hear about their early results. Facebook reports that Instant Articles load as much as 10 times faster than the standard mobile web, and publishing giants like The New York Times, National Geographic, and BuzzFeed have all signed on. Facebook recently even rolled out Instant Articles in its huge Asia-Pacific market, signaling the success that this feature has seen. Over the last few months, Facebook has also heard concerns from publishers about the limits on the number of ads they can show per article and the types of ads they can show. This kind of control has generated grumbles from some publishers, but there are two sides to the coin: because only one ad unit is allowed per
Source: Facebook Instant Articles: Are They Working for Brands? | Simply Measured
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