“Every industry will become a technology industry. Driven by information technologies, products and services become digitized, dematerialized, demonetized and/or democratized. Make sure you have a good innovation strategy not only to stay, but to proposer and grow in a radically different environment.”


Hi, I’m André.

In my free time, I am a writer, thinker and technology enthusiast. As a profession, I am an Innovation & Technology Strategy Consultant helping my clients adapt to new technologies and get ready for the future.

This is the place where I share my thoughts on the world of technology and the digital transformation of our world. I contribute my own articles as well as a feed of curated news, data, stats and insightful background reading that I think are worthwhile reading.

My professional background

I have more than 16 years of international (Europe, United States) work experience in…

  • digital technology business
  • telecommunications
  • internet / mobile internet
  • software
  • digital services
  • online advertising
  • retail and retail technologies.

I live and breathe technology. I have successfully launched services and defined products and partnerships in the areas of mobile web and apps, content management & content adaptation, online search, online advertising, e-commerce, location based services, mobile payment, smart home, lifestyle accessories, retail technology and many more. All of this accompanied by the respective project management and business/financial case development.

I have worked in various roles ranging from product manager, project/program manager, budget manager, strategy/foresight manager, partnership manager, biz dev manager to consultant.

My organizational experience ranges from start-ups to big corporates to the consulting business. It is my passion both to lead, moderate and push forward creative thinking and strategy development processes as well as manage the aftermath execution by developing and launching products that make customers happy.